read a thing about how comparing things make you buy more.
If i have three bluetooth speakers to pick from, and I examine the pro’s and con’s of each one, wanting to pick the best one, it means I’ve already bypassed the decision whether I need a bluetooth speaker at all.
In the Wirecutter generation, some sort of calm comes from knowing I’ve picked the best: bluetooth speaker, pepper grinder, USB audio interface.
Eventually I will assemble a material environment only comprised of the best, most absolute perfectist things, and then I will have made so many good choices my life cannot help be overwhelmed by the sheer competence and all results will turn green.
perfect thought process.
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